1) Goods sale
You can make money easily and quickly by selling goods. It can be done anytime and anywhere: on the market, but also in a webshop. No contract is required, and you receive payment immediately. Especially for small goods, this is a perfect earning model.
A continuous flow of revenue, knowing what revenue you can expect, and already receiving money before delivering your product or service to the customer. These are the benefits of the subscription. You sell your customer access to a product or service. Think of magazines, insurance, home rent, service contracts, IT via cloud, or car lease.
3) Consumption model (hour invoice)
What you deliver translates directly into a turnover. That is the advantage of the consumption model. The more the customer uses, the more you earn. This revenue model can be used by professionals who calculate their hourly commitment to their customers and the supply of telephony, electricity, gas, or water. Some companies apply the consumption model creatively to expensive products.
4) Bait model
Here you bring in customers with a cheap basic product, for which they need relatively expensive parts. That is the idea behind the bait model. This earning model is also called bait and hook or the Gilette model. The profit is made on the relatively expensive parts (hook) that the customer needs for the cheap basic product (bait). Think of the blades for a shaver or the cups for a coffee machine. Because the customer automatically continues to purchase services or products, this is called ‘vendor lock-in.’ What links can you make between cheap basic products and associated products with a large profit margin?
5) Entry-level model
With this model, you can easily attract a lot of customers by offering them a service for free immediately. You will earn money later on. An example is Skype. Skype is free, but Skype-Out has to be paid for. The profit is in an extension or upgrade of the service, for which the customer does pay. This earning model is also called the freemium model (free and premium).
This model offers you the possibility to sell products that the customer hadn’t asked for himself. The essence is a successful, attractive product, with a less attractive or unknown product linked to it at an additional cost. Examples are book packages and car rentals with insurance. For many manufacturers, this is a way to sell out old stock or to advertise a new product.
7) Service Model
This model provides a continuous flow of revenue, where you know what revenue you can expect. These are the advantages of the service model. You sell a first low margin product, a website, for example. You then earn structurally from the periodic maintenance linked to it and has a much higher profit margin. Because the customer automatically continues to purchase services or products, this is called ‘vendor lock-in.’
8) Advertising model
Create an income stream by having other parties advertise through your medium/media, on your premises, or on your vehicles. You can enhance the effect by offering your product to consumers free of charge. As a result, the product has a larger reach, and the advertising space becomes worth more. Compare it with free newspapers on an airplane.
9) Brokerage model
Monetize the added value you have for other parties. Brokers and brokers earn every time they have made a successful deal. For example, bring buyers and sellers together or match a job seeker with an employer. Another example is PayPal, which receives a certain percentage for each transaction.
10) Borrowing and leasing
Generate a continuous revenue stream by having your products leased. The advantage is that the goods remain in your possession. Moreover, in many cases, you can offer a service contract with the lease. A well-known example is leasing cars, but also renting spaces.
Invent or invent something once and then receive money for it over and over again. You can do that when you issue licenses. In the case of media, this is copyright, and in technology, this right is referred to as a patent. By granting the license, you give the other person the right to make money with your idea. They are responsible for producing the product or commercializing the service.